Please forgive me for not posting since last December. No, I haven't gone off the grid. Thankfully, I've been very busy which in this economy is a honest-to-goodness miracle.
Over Christmas and the new year, I had some time off to think over my business. Globalization and technology has changed the design business. The recession hasn't helped either and the world as I've known it over the last 20+ years has changed for good. If anyone is still hoping that business will return to "business as usual" is in denial.
Logos can now be acquired on the internet for $200 and less. I actually think this service is a good thing. Many clients need a nice-looking $200 logo that will get them to market quickly and economically. These clients are not my clients but none the less, I can see the writing on the wall. Some design is now a commodity. To be relevant in this new economy we need to add value beyond execution... we need to innovate.
So, I'm making big changes to my business and will share some news on that when some details are finalized. Until then, thanks for your patience and I'll be posting some images later today.
No comments:
Post a Comment