When I moved my office to the Carlson 601 tower, I made friends quickly with Dan Fiskum. He's a divorce lawyer. Now don't get the wrong idea. (: Dan and I shared a joy for strategic branding and lunches downstairs in the cafeteria.
Early on, Dan asked me to help him with his website. Not wanting to spend much time with it, I created a nice site that was visually appealing and easy to navigate... and it nearly ruined his business!
Apparently much of his client base finds him through Google searches. He advertises through Google and his new site was not even remotely Google friendly. Upon learning this we went back to the drawing board and put some real time into rethinking not only his site design but more importantly, his brand and marketing strategy. It was a fascinating journey charting a new course for his business. When we were ready, we moved forward with the new site design with the help of a Google optimization expert. I can't say enough how valuable it is to build on sound research and strategy. It was even surprising to me to see how quickly Dan's business has moved forward in the direction he wanted because of the time spent on brand strengthening and strategy.
Below is the design I delivered for the home page. The final execution at www.FiskumLaw.com is not what I had hoped for from the web programmer, but that's another story all together. (: