Schwartzrock is now smARTer!

I've changed my name and moving my blog posting to my new website: www.smARTerMpls.com

I hope to see you there!

Oh, and click the image below to see my announcement.

Trend Report

It's nice to know we are on trend.  LogoLounge just posted their annual trend report and our Oblivium logo was selected as an example.  Thanks, LogoLounge!

Book Cover Ideas

Sometimes getting to the solution doesn't come on the first try.  

I pride myself on getting to a great solution quickly... but that isn't always a slam dunk.  My client, Nazarene Publishing House, needed a cover to a new book that captured the spirit and tone perfectly. This can sometimes be subjective so over the course of a couple weeks, I submitted the following designs.  I'm proud of the final design (bottom image), but I also really like the rejected concepts.  Casualties of war. :)

@AvengersAtTarget

Kyle Gustafson and Aaron Muther of Target Creative came up with a super fun Instagram installation to promote the Avengers movie and Target exclusive toys.  Because I was a professional comic book artist in a past life, they called me in to storyboard their idea.  Below is the final product and my layouts (with help from Jonathan Koelsch) next to the finals.

Nazarene Publishing House

I'm showing some early work for a Christian publisher client out of Kansas City. I'm super fortunate to be working with a passionate group of men and women.

Big Hero 6 for Target

I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY project on www.abullseyeview.com

LogoLounge 9 Award

LogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in it's 9th volume!

LogoLounge, the online logo database offering designers a compendium of reference material for identity design, has selected the work of Schwartzrock Graphic Arts (SGA) to appear in its latest book, LogoLounge Volume 9.

With more than 22,000 logos entered for consideration, 20 of those submitted by SGA have been chosen by an international panel of judges.

"In my opinion, LogoLounge is the king of logo book collections and we are super excited to have so many marks chosen to appear in their next publication," Schwartzrock comments. "As I look at the 20 marks they selected, I'm struck by the diversity of clients we serve: Bamboo paper products, men's fashion blog, agricultural chemicals, air quality lab, industrial fans, radio show, church, construction company, children's app, comic book, hospital, and granola bars!"

Here's

Communication Arts Award

Communication Arts has included the work of Schwartzrock Graphic Arts among the winners of its 56th annual illustration competition. Five of our pencil illustrations for Target's Instagram Back-to-School Campaign were selected from 4,313 entries. The process? We were holed up in a photo studio for two and a half days with the art director, photographer, and stylist, brainstorming these whimsical ideas. What a blast!

Credits: Heather Bahr (Art Director) and Sean Meszaros (Photographer)

Bim Bam Boo Packaging

I'm happy to see my client, Ecosentials, is finally showing off their new brand and packaging Schwartzrock Graphic Arts created for them.  We had a blast strategizing with Zoe and Phil over the new brand name, brand voice and visual messaging around a fantastic new paper fiber: bamboo!

https://www.facebook.com/bimbamboopaper?pnref=story

LogoLounge Top 10

I made LogoLounge's top 10 list.  My buddy Von beat me out again! :)

Lawn Service

Here's a quick logo design I did recently for a lawn service.  Question, are all lawn service logos green? :)