Bright colors and cartoony silhouettes made these images of people shopping fun to create for OLSONdenali.
Friday, November 18, 2011
Wednesday, November 16, 2011
Schwartzrock Graphic Arts primarily works with other, larger creative agencies... bringing their ideas to life. When my client came to me with this idea, I thought he was crazy. Many of you recall what the final version looked like in the store, but I thought you might like seeing the first round idea. Crazy ideas are sometimes the best ideas. (:
Here's a mark that was used for a sales conference. These type of logos live primarily on a projected screen so they don't need to be as versatile as a corporate brand mark. These projects give us a little more freedom to add some visual bling.
Schwartzrock Graphic Arts primarily supports larger creative agencies bring their ideas to life. Below are some tight sketches we created to sell an idea. These were a lot of work, but nothing compared to what the final art 20 feet high and 100+ feet long would be. (:
Monday, November 14, 2011
So are they icons or illustrations? Some of the most exciting work is the kind that marries design with illustration. These are very iconic in nature, but at the same time, they're illustrative and can tell a little story. We like to straddle the line between design and illustration here at SGA (we're edgy like that) because both disciplines inform the other and can create fun new ways of representing the world around us.
Friday, November 11, 2011
Recently we were asked to help a local agency convey a timeline of possible events that help influence a sales decision. Marty Harris and I worked the weekend to crank out this piece. I've had to strip it of logos and such before I could post it here, but I think you'll get the picture.