Wednesday, June 25, 2014

Macleod & Co.

Over the spring and summer, Initio3i made some big changes.  One of those changes was a new name: Macleod & Co.

The first mark below was me expanding on an idea from art director Jena Hanson.  The second was building a new version of "plaid", a derivative of the Scottish name... a brilliant idea from creative director Jennifer Kohnhorst.

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