Wednesday, June 25, 2014

Killed Packaging

I had the pleasure of working on a new whole grain bar packaging campaign.

First I helped explore rough ideas for 3 different naming conventions.

Really liking the bears concept, we took it further, developing a look for the Papa Bar package.

Rounds of revisions kept me busy until this was the final design….

… which got killed at the last minute. :)


Jennifer Kohnhorst said...

A little piece of me died with that packaging, Sherwin. : )

Kirk Wescom said...

That’s a shame, because those really came out nice.