In an earlier post, I unveiled a logo for a new branding company named 3.2.1.
Recently we noticed a local competitor had a similar rocket shape in their mark. The difference in the whole look and feel of the logos are considerably different, but we didn't want to give even the remote impression that we copied someone else. So, I went to work refining our mark... and I'm glad I did. Even though I was very happy with the earlier mark, this one is much better.