Last week I was able to work on a logo for a new bicycle shop. The client, Jeremy Baker, is a veteran of bike repair and sales. As we talked about his new business, I was amazed at how clearly he understood what he wanted and why. The concept of a pulse rate was ideal for him... both in representing physical health/energy and as something that would stand out in the competitive marketplace. I tried my best to deliver that idea in a bold mark that would work well with the many different applications to active wear and signage.