Wednesday, July 23, 2014

FPO work

As you've probably seen, I do a lot of FPO (for position only) work for Target.  It's rare when I see the final work, but recently I came across this image of Heather Bahr's design.

With Heather's direction, I sketch out the images that will later be photographed.  Heather places them into her layout to get approval.  Then, the photographer uses them as a guide… but as you can see, he needs to work his magic and below is a perfect example of the process that starts with an idea and then finds its way into your circular.

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