Schwartzrock Graphic Arts serves other creative agencies (we sometimes work directly with end-use clients). Recently, we've been asked by Initio3i to create the graphics system for a smaller, regional hospital's advertising campaign. As you might have noticed, health care systems have been gobbling up smaller hospitals and clinics in an effort to remain competitive in the changing health care marketplace. Our client merged with two other local providers in an effort to stay independent and local.
To build a campaign around the benefits of staying independent, we collaborated with creative genius, Viet Do, who delivered the messaging components and we assembled the visuals to make it as memorable as possible. To keep the message as authentic as possible, we worked with veteran photographer, Greg Wanbaugh, who gave us wonderful photos on an extremely limited budget and even smaller time table.