Thursday, September 24, 2009

First Logo Book

Early in our marriage (and my career), my wife and I decided to intentionally choose a city to spend our adult lives in... instead of staying in Minneapolis simply by default. We loved the West and picked Spokane, Washington as our perfect place. Not too small, not too large and close to the mountains.

I created this promotional piece to find work in Spokane. It worked well and I eventually found myself at the best design shop in town, Anderson Mraz Design. Even though we moved back to Minneapolis a year later (go figure), we kept fond memories of Spokane and a wonderful mentor, John Mraz.


Brian Piper said...

Hi Sherwin! Not sure if you remember me, but I worked at WhiteRunkle Assoc. in Spokane and remember your book so well, because they were some of the best logos Spokane had ever seen! And it wasn't at all surprising seeing so many of those in that years PRINT Design Annual.

Hope you've been well all these years!

Brian Piper

Sherwin Schwartzrock said...

I remember you quite well. You did a coffee logo I really admired. What's your situation? Give me a call: 952.994.7625