Tuesday, August 11, 2009

World's Most Expensive Business Card

Blackwood Management Group is a new business that has just qualified as the best client of all time. Let me explain.

When we were exploring their stationery items, I showed them stainless steel business cards. A vendor on the west coast offered them at roughly $1.50 each. My client fell in love with the idea of metal cards. Right before sending the art file off to be produced, I learned that their etching process wouldn't work with my design. Apparently if graphics on the back and the front overlap, you'll get a knockout. Disappointed, I showed my client a very beautiful letterpress option on metallic paper with the same diecut... at only a $1 per card. (: Undaunted, my client found a vendor from London who offered a thicker-steel option making our design possible. With a price tag of $3 per card, I did my best to steer them towards the still crazy-expensive letterpress option. But they wouldn't budge.

Even though I think they are a little insane, I'm thankful to be holding the most beautiful and expensive card I've ever designed in my career.


6 comments:

Cedric said...

Looks great!

Now if they start asking for their letterheads to be printed on sheet metal...

sammo said...

I love it!!! It looks great!!

Mike Jennen said...

I don't think I'd every throw a card like that away! It might be cost effective in the long run if people keep it longer and want to show it others for the "wow" factor.

Mark Smullen said...

It would be expensive if your client had a change of phone number or email address!

Mahmood said...

Its looking amazing, great designing. these are SO gorgeous!
Plastic Card

manoj singh said...

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