Wednesday, May 13, 2009

Watchman University

Dianne Yanovick is one of the smartest women I know in the strategic marketing/branding field. When I work with her, I feel like a child learning at the feet of the master.

She recently asked me to help her with a sub-brand identity for a client of hers. We needed to keep an element of the original logo in the new mark. After a lot of exploration, the best idea (shown below the original mark) was actually her idea... and I was able to bring it to life.

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