Thursday, February 5, 2009

DVD Cover Redesign

Recently I had a nice change of pace and was able to redesign the DVD packaging for an animation series. I focused on creating a cover template that would work well both on a shelf and on Amazon since these are the two main marketplaces. To do so, I kept the design bold and clearly legible while eliminating the various violators the previous packaging wore. To make this work, I needed to redesign their existing logo. The old mark, like the old packaging, had over time attracted more and more unnessasary detail until you could barely read it.

I'm showing here how a full color image works with the template as well as an image that turns the background into a duotone. Either way, I think the template holds up.

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