Tuesday, October 30, 2007

Back to Square One

I have been creating logos for a long time, but never understood the full concept of branding... until now. Recently, I've been getting an education in the subject and now see all of the mistakes I've made with my own company.

Since returning from Russia, I've been redesigning my company name, logo, stationery and website. Here is a sneak peek. When my new site is live, I'll post a full explanation and rational for the major shift. In the meantime, let me know what you think of the look.



3 comments:

Cedric said...

Oooh, I like it! What kind of stuff have you been reading? I'd like to beef up my branding knowledge too.

Tim Baron said...

Dude your logo rocks. When God gave me my artistic DNA, I don't believe He gave me the "logo gene." So I envy your logo skills.

The comic you're working on with Ben rocks. I'm always a sucker for that 2 color look.

Keep up the great work.

Ray Kaselau said...

Classy! I like it, the style of the text is more characteristic of what I've seen you posting lately.

I'm looking forward to reading your explaination of the change, I've wondered what the Black was in Black Rock.

Please explain your recent education refering to branding.

Take care!