Best of Show x2

A while back I created these two ideas for a series we developed for AIGA MN veteran designers.  I am happy to report both won "Best of Show" in Logo Lounge 6.

General Mills Icons

We had fun working with General Mills internal communications.  They needed a series of icons to identify important ideas that would increase their corporate efficiency and maintain quality.

Westwood Banners

Westwood Lutheran Church in St. Louis Park asked us back to create a large banner for their sanctuary. They needed the graphics to reflect the main messaging ideas they had planned for the coming year. We had fun exploring visual metaphors for "The Church Unleashed" that were positive and compelling.

Evolution not Revolution

Some logo designs don't need a complete make over... they just need an adjustment to bring them up to date or more usable.  Here's a perfect example.  We were asked to update this local brand.  Notice how the previous logo had a logo mixed with logotype.  The use of this mark on small packaging labels proved that it wasted precious real estate and reproduced badly when the printing wasn't premium.  Our solution kept the essence of the brand but made it cleaner and more efficient.

Old Mark:

New Mark:

Mega-Workout

Continuing to work with Worlds of Wow, we had fun designing a mark for a California's church fitness program.

Children's Ministry Logos

We worked this summer on a series of logos for a large mega-church in California.  Working with the amazing people at Worlds of Wow out of Texas, we designed a unique logo for each group in their children's ministry.  Even though each one was unique, we kept the style elements the same so collectively they still feel like a family of marks.

I'm showing the initial style direction we explored that we really liked here at SGA.  The rest are the final marks that I also think are also very successful and reflect the personality of the client.  Special thanks to Audrey on the final marks.  She really had the vision for this series.

Babe

Marty Harris created this lovely illustration of Babe the blue ox for our client.