tag:blogger.com,1999:blog-67493730464407504932024-03-05T13:24:57.782-08:00SCHWARTZROCK GRAPHIC ARTSSCHWARTZROCK GRAPHIC ARTSSherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.comBlogger282125tag:blogger.com,1999:blog-6749373046440750493.post-39586487962080574272015-07-21T09:59:00.001-07:002015-07-21T09:59:27.161-07:00Schwartzrock is now smARTer!I've changed my name and moving my blog posting to my new website: www.smARTerMpls.com<br />
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I hope to see you there!<br />
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Oh, and click the image below to see my announcement.<br />
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<a href="http://smartermpls.com/announcing/smarter.html" target="_blank"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVzNBTqzjFIjldtk4HkvEbYtBwgyc2wlBnekD9c9WhZ21dhMrj2c8kUg9s6x9eSvl9I5qNP480plK81PRfkYSfWCfqo0XN01gq-VDMgzbcCDnrEuHiCVc4hPP8YTiufIHEDSrF0ll5zTI/s400/Screen+Shot+2015-07-20+at+8.26.18+AM.png" width="277" /></a></div>
<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-9475269041446164872015-06-11T11:19:00.001-07:002015-06-11T11:19:19.698-07:00Trend ReportIt's nice to know we are on trend. LogoLounge just posted their annual trend report and our Oblivium logo was selected as an example. Thanks, LogoLounge!<div>
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-67057513989049951012015-05-29T14:54:00.000-07:002015-05-29T14:54:05.145-07:00Book Cover IdeasSometimes getting to the solution doesn't come on the first try. <div>
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I pride myself on getting to a great solution quickly... but that isn't always a slam dunk. My client, Nazarene Publishing House, needed a cover to a new book that captured the spirit and tone perfectly. This can sometimes be subjective so over the course of a couple weeks, I submitted the following designs. I'm proud of the final design (bottom image), but I also really like the rejected concepts. Casualties of war. :)</div>
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-29576852853073744562015-05-07T15:15:00.000-07:002015-05-19T09:08:13.627-07:00@AvengersAtTargetKyle Gustafson and Aaron Muther of Target Creative came up with a super fun Instagram installation to promote the Avengers movie and Target exclusive toys. Because I was a professional comic book artist in a past life, they called me in to storyboard their idea. Below is the final product and my layouts (with help from Jonathan Koelsch) next to the finals.<br />
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-80308783535584268562015-04-10T12:52:00.002-07:002015-04-10T12:52:59.422-07:00Nazarene Publishing HouseI'm showing some early work for a Christian publisher client out of Kansas City. I'm super fortunate to be working with a passionate group of men and women.<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-90437856672385603372015-03-05T06:35:00.001-08:002015-03-05T06:35:26.458-08:00Big Hero 6 for Target<div class="separator" style="clear: both; text-align: center;">
I had a blast working with Target creatives, Brian Bennett and Nichole Legare, to create this artwork for a DIY project on <i>www.abullseyeview.com</i></div>
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com1tag:blogger.com,1999:blog-6749373046440750493.post-46464903576060156442015-03-04T06:56:00.001-08:002015-03-04T06:56:35.210-08:00LogoLounge 9 AwardLogoLounge will publish 20 logo designs by Schwartzrock Graphic Arts in it's 9th volume!<br />
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LogoLounge, the online logo database offering designers a compendium of reference material for identity design, has selected the work of Schwartzrock Graphic Arts (SGA) to appear in its latest book, LogoLounge Volume 9.<br />
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With more than 22,000 logos entered for consideration, 20 of those submitted by SGA have been chosen by an international panel of judges.<br />
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"In my opinion, LogoLounge is the king of logo book collections and we are super excited to have so many marks chosen to appear in their next publication," Schwartzrock comments. "As I look at the 20 marks they selected, I'm struck by the diversity of clients we serve: Bamboo paper products, men's fashion blog, agricultural chemicals, air quality lab, industrial fans, radio show, church, construction company, children's app, comic book, hospital, and granola bars!"<br />
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Here's<br />
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-44488961911380035022015-02-19T07:04:00.001-08:002015-02-19T07:04:51.212-08:00Communication Arts Award<a class="" href="https://www.facebook.com/CommunicationArts" style="color: #3b5998; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px; text-decoration: none;"><b>Communication Arts</b></a><span style="color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px;"> has included the work of Schwartzrock Graphic Arts among the winners of its 56th annual illustration competition. Five of our pencil illustrations for </span><a class="" href="https://www.facebook.com/target" style="color: #3b5998; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px; text-decoration: none;">Target</a><span style="color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px;">'s Instagram Back-to-School Campaign were selected from 4,313 entries. The process? We were holed up in a photo studio for two and a half days with the art director, photographer, and stylist, brainstorming these whimsical ideas. What a blast!</span><br />
<span style="color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px;"><br /></span>
<span style="color: #141823; font-family: Helvetica, Arial, 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 14px; line-height: 19px;">Credits: Heather Bahr (Art Director) and Sean Meszaros (Photographer)</span><br />
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-21018643384824449152015-01-20T15:11:00.001-08:002015-01-20T15:13:15.493-08:00Bim Bam Boo PackagingI'm happy to see my client, Ecosentials, is finally showing off their new brand and packaging Schwartzrock Graphic Arts created for them. We had a blast strategizing with Zoe and Phil over the new brand name, brand voice and visual messaging around a fantastic new paper fiber: bamboo!<br />
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-74114352098630166192015-01-14T13:47:00.004-08:002015-01-14T13:48:18.595-08:00LogoLounge Top 10<div class="separator" style="clear: both; text-align: center;">
I made LogoLounge's top 10 list. My buddy Von beat me out again! :)</div>
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-63457875907192753042015-01-07T06:55:00.003-08:002015-01-07T06:55:35.406-08:00Lawn ServiceHere's a quick logo design I did recently for a lawn service. Question, are all lawn service logos green? :)<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-80448521425137287402014-10-09T13:20:00.003-07:002014-10-09T13:21:10.698-07:00Rush Hour AnimationOnce we had drawn all of the comic strips for the NorthstarMLS' Rush Hour campaign, we wanted to see if an animation would drive more interest. Click on the image below and let me know which you prefer better.<br />
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<a href="http://www.northstarmls.com/re-rush-hour-animated-videos/" target="_blank"><img alt=" RushHour Animation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9kLhi0ybcPI2T9z4mJTTJc6-qkCrqV037_zPQnYstZ2A254mhl2mV5s6xfB9AqTNFhW98Rpyf864g1OjvCpL2pC-pWRLV7L4Jx5tivdeSqXVODRXXMN2iAtyjn5Ebsxty-WSbW-l0f50/s1600/Screen+Shot+2014-10-09+at+2.14.33+PM.png" height="243" width="400" /></a></div>
<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-1814654966016607572014-09-19T09:19:00.000-07:002014-09-30T12:41:03.827-07:00RE Rush Hour Comics<div class="separator" style="clear: both; text-align: center;">
Here's the comic strips I co-created with the great people at NorthstarMLS… to educate their clients on the dry rules of the MLS. This is such a creative and powerful campaign for the rules and regulations department. </div>
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-14180345112848608212014-09-16T07:38:00.002-07:002014-09-16T07:38:45.255-07:00Big Ass LogoThe incredibly talented Von Glitschka asked me to offer ideas as he developed a logo system for his client, Big Ass. BA has different product departments, so they wanted to brand each product division separately. In the end, my logo ideas didn't make the final cut, but it was a lot of fun to work on none the less!<br />
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Final mark designed by Von Glitschka:</div>
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-91880701434263306762014-08-15T06:52:00.003-07:002014-09-16T07:33:30.804-07:00Target InstagramHere's some images I helped create for Target's social media campaign promoting Back-To-School supplies on Instagram. Credits to art director Heather Bahr and photographer Sean Meszaros.<br />
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Over 2.5 days, we created 50 images… and of those 50, they chose these 10 images. Fun!!!!<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com1tag:blogger.com,1999:blog-6749373046440750493.post-31828947210000238552014-08-12T13:17:00.001-07:002014-11-07T09:49:05.028-08:00We Do Video Too!I'm happy to post this video we did for a new client. Because this little startup needed to stick to a strict budget, we built this in-house. Kudos to Nick Wanserski.<br />
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https://careneighbor.wistia.com/medias/t7x0naazme</div>
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<a href="https://careneighbor.wistia.com/medias/t7x0naazme" target="_blank"><img alt=" CareNeighbor Video" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZlT1LpWbxCoxoVq3YAsauPLe2zimjmWgSxBvG8qb4IKQBZ6E6JQIUoNPoWypuh2fynmAIE_WaMwKXdcXUz77HY3tPscDDRLdI6aueja7Ii80ogbojXiat9eltRJ5zdHPYyQtVhn3Ubbo/s1600/Screen+Shot+2014-08-12+at+3.15.11+PM.png" height="265" width="400" /></a></div>
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-30197571249887347842014-07-23T14:06:00.000-07:002014-07-23T14:06:05.465-07:00FPO workAs you've probably seen, I do a lot of FPO (for position only) work for Target. It's rare when I see the final work, but recently I came across this image of Heather Bahr's design.<div>
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With Heather's direction, I sketch out the images that will later be photographed. Heather places them into her layout to get approval. Then, the photographer uses them as a guide… but as you can see, he needs to work his magic and below is a perfect example of the process that starts with an idea and then finds its way into your circular.</div>
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-33580381318730389792014-07-21T09:49:00.002-07:002014-09-03T06:59:06.314-07:00Jack Link's Digital<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.jacklinks.com/callofthewild#wild-card" target="_blank">Digital agency, Space 150 asked me to illustrate some content for their client, Jack Link's. Check out the Wild Card illustrations and unfolding Twitter Tales on their Call of the Wild section. Fun comic stuff.</a></div>
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-34375199619666687472014-07-16T12:07:00.001-07:002014-07-16T12:07:48.659-07:00All Star Game Posters<div class="separator" style="clear: both; text-align: center;">
I finally was able to walk downtown to take some pics of the huge banners Fellow created for Target. Fellow asked me to re construct (with some adjustments) the famous Minnesota Twins mascots, Minnie and Paul. It's pretty cool to see your work 30 feet tall.</div>
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<br /><br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-63395423050386787292014-07-07T10:21:00.002-07:002014-07-07T10:21:23.151-07:00LogoLounge 8The latest book from LogoLounge has just arrived. I'm happy and sad. Happy that 11 of my own marks made it in… but sad that the 11 selected are not my favorites. Even so, this looks like another great collection that I will enjoy scouring over the next few days and weeks.<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-51935861201939705242014-06-27T08:50:00.001-07:002014-06-27T08:50:04.415-07:00MN Monthly CoverMinnesota Monthly asked me to design their March cover. This was their first issue with their redesigned masthead and interior. I had lots of fun working with Rob Johnson to get it just right.<div>
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Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-79374493897375896932014-06-25T11:06:00.001-07:002014-06-25T11:09:14.522-07:00Killed PackagingI had the pleasure of working on a new whole grain bar packaging campaign. <br />
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First I helped explore rough ideas for 3 different naming conventions.<br />
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Really liking the bears concept, we took it further, developing a look for the Papa Bar package.<br />
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Rounds of revisions kept me busy until this was the final design….<br />
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… which got killed at the last minute. :)Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com2tag:blogger.com,1999:blog-6749373046440750493.post-34369541276126883032014-06-25T10:46:00.004-07:002014-06-25T10:50:10.507-07:00The Father's HouseHere's some fun logo explorations for a church in Florida named, The Father's House. I enjoyed the visuals based on the Biblical story of the prodigal son best of all.<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-31742048235245568432014-06-25T10:38:00.002-07:002014-06-25T10:38:53.183-07:00Macleod & Co.Over the spring and summer, Initio3i made some big changes. One of those changes was a new name: Macleod & Co.<br />
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The first mark below was me expanding on an idea from art director Jena Hanson. The second was building a new version of "plaid", a derivative of the Scottish name... a brilliant idea from creative director Jennifer Kohnhorst.<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0tag:blogger.com,1999:blog-6749373046440750493.post-6006611054119402772014-06-25T10:26:00.000-07:002014-06-25T10:27:45.848-07:00Savoir-Faire: Cigars 101Here's some imagery for a gentlemen's club called Savoir-Faire. This event's education was on the topic of cigars… what every gentleman needs to know about selecting, smoking and enjoying a fine smoke.<br />
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<br />Sherwin Schwartzrockhttp://www.blogger.com/profile/00013148066803621952noreply@blogger.com0