Evolution not Revolution

Some logo designs don't need a complete make over... they just need an adjustment to bring them up to date or more usable.  Here's a perfect example.  We were asked to update this local brand.  Notice how the previous logo had a logo mixed with logotype.  The use of this mark on small packaging labels proved that it wasted precious real estate and reproduced badly when the printing wasn't premium.  Our solution kept the essence of the brand but made it cleaner and more efficient.

Old Mark:

New Mark: