Storyboards

For a long time, storyboard work for us has been slow.  I think client budgets for commercials has found it's way to online creative since 2008.  However, recently we've been asked to work on a number of storyboards.  We've been working with our client, Anderson-Mraz, out in Spokane, Washington and most recently with a neighbor just down stairs.  The budget range widely and we can accommodate the simple to the complex as shown below.  Special thanks to Marty Harris, Jonathan Koelsch and Joe Thompson.

Campaign Graphics

Schwartzrock Graphic Arts serves other creative agencies (we sometimes work directly with end-use clients).  Recently, we've been asked by Initio3i to create the graphics system for a smaller, regional hospital's advertising campaign.  As you might have noticed, health care systems have been gobbling up smaller hospitals and clinics in an effort to remain competitive in the changing health care marketplace.  Our client merged with two other local providers in an effort to stay independent and local.  

To build a campaign around the benefits of staying independent, we collaborated with creative genius, Viet Do, who delivered the messaging components and we assembled the visuals to make it as memorable as possible.  To keep the message as authentic as possible, we worked with veteran photographer, Greg Wanbaugh, who gave us wonderful photos on an extremely limited budget and even smaller time table.

Brand Extended into Advertising

In the previous post, I showed you an identity system that consisted of a family of products.  We needed to extend that brand esthetic into a series of ads that built on the same ideas that made the logos successful: safe, simple, natural, easy.  Copy: Jennifer Kohnhorst 

Logo System

Sometimes, a brand is more complicated than just one logo.  Recently, I worked on this brand for a medical device company.  We started with their superstar product, but needed to consider their full-range of sister products.  In this case, we focused around the technology that makes this product unique, and built up from there.

Hero Cover

A couple of posts back, I showed you some masthead designs we've done for Kingstone Comics.  If you have followed this blog, you probably also remember that for a time, I drew comic books full time for Community Comics. Kingstone recently started a new series called Hero Bible Devotions.  This time they asked us to design the masthead AND illustrate the front cover.  With the amazing talent of Joe Thompson on colors, Audrey's design and Sherwin's illustration, this is what we delivered.

Initio3i Logo

Initially, I designed this mark for Initio Advertising. I started by creating a custom typeface, then I added a unique element to it that focused on the major change in the advertising industry: instead of broadcasting messages to the masses, clients through advertising communicate one-to-one with their audience. Great! Later, the company split into two legal entities and the "3i" was added to the mark.  Not so great, but they lived with it for a while.  Finally, realizing that the personality and position of the new company now revolved around the definition of 3i, we refined the same concept into a simpler, more memorable mark.  Not an ideal process, but we found success in spite of it.

More Comic Book Masthead

I know it's been a long time since we last posted.  As you may know, we create the masthead designs for Kingstone Comics. Here's some recent work.