LD Sund Construction

Here's a new mark I created for Larry Sund's new venture, LD Sund Construction.  His speciality is ultra high-end wood finishing and construction. To create a mark that captures "craftsmanship" and "attention to detail" (his market position), I went with the old wood planer tool and a likeness of Larry... combining old-school quality with a modern look.  The wood curl turning into the letter "S" makes this a little clever and hopefully memorable.