Blackwood Management Group is a new business that has just qualified as the best client of all time. Let me explain.
When we were exploring their stationery items, I showed them stainless steel business cards. A vendor on the west coast offered them at roughly $1.50 each. My client fell in love with the idea of metal cards. Right before sending the art file off to be produced, I learned that their etching process wouldn't work with my design. Apparently if graphics on the back and the front overlap, you'll get a knockout. Disappointed, I showed my client a very beautiful letterpress option on metallic paper with the same diecut... at only a $1 per card. (: Undaunted, my client found a vendor from London who offered a thicker-steel option making our design possible. With a price tag of $3 per card, I did my best to steer them towards the still crazy-expensive letterpress option. But they wouldn't budge.
Even though I think they are a little insane, I'm thankful to be holding the most beautiful and expensive card I've ever designed in my career.
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