Logo Lounge

As a logo designer, I purchase logo books as a source for creative inspiration. Recently, I've been excited by the Logo Lounge series of books. Being a little dense, I didn't notice that the books are an extension of their www.LogoLounge.com website. It's now a database of over 70,000 marks that can be accessed much like you do stock photography... the only difference being these marks are not for sale. I've since joined and uploaded over 200 logos and icons of my own. Membership does cost $100 to view or submit marks, but for designers like me, this site and subsequent books are a valuable source for inspiration.

IT Hero

This was a quick illustration I did recently. My client wanted a geeky IT character looking something like a super hero. This is my solution for a compromise between geek and hero.

Bicycle Shop

Last week I was able to work on a logo for a new bicycle shop. The client, Jeremy Baker, is a veteran of bike repair and sales. As we talked about his new business, I was amazed at how clearly he understood what he wanted and why. The concept of a pulse rate was ideal for him... both in representing physical health/energy and as something that would stand out in the competitive marketplace. I tried my best to deliver that idea in a bold mark that would work well with the many different applications to active wear and signage.

Silver Lining

In an earlier post, I unveiled a logo for a new branding company named 3.2.1.

Recently we noticed a local competitor had a similar rocket shape in their mark. The difference in the whole look and feel of the logos are considerably different, but we didn't want to give even the remote impression that we copied someone else. So, I went to work refining our mark... and I'm glad I did. Even though I was very happy with the earlier mark, this one is much better.

Logos as a focus

I love to work on a variety of projects, but I think my strongest gift is crafting logos. Most creative agencies have talented designers... as talented as they are, they are not illustrators. So, from time to time, there is a need for a logo or icon with a more "organic" feel. Filling that need is where I see my niche.

Here's two recent examples for Ascent Marketing out of Boulder, Colorado.